Frederic Bartlett – War Of The Ghosts study (Schema) |
[A] |
Prove that memory is reconstructive and schemas influence recall.
Demonstrate role of culture in schema processing. |
[P] |
- Participants were European Americans and Native Americans.
- Bartlett ask participants to read a Native American folk story twice.
- Then asked them to recite reproduce the story 15 minutes after reading.
- No participants knew the aim and purpose of the task.
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[F] |
- Native American participants found it easier to reproduce the story.
- European American version of the story left out or replaced details related to Native American Culturee.g. Canoe -> Boat.
- European Americans filled in the gaps in their memory with their own cultural schema.
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[C] |
- People reconstruct the past by trying to fit it into existing schemas.
- More complex the information, the more likely elements are forgotten/distorted.
- People try to find a familiar pattern in experiences, past or new.
- People uses existing schemas to fill in the gaps of their memory, subconsciously.
- Memory, according to Bartlett, is an imaginative reconstruction of experience.
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[E] |
- Methodology not sophisticated.
- No IV, DV or Control.
- Making it difficult to measure or compare outcome.
- Emic approach: Result specific to European American and Native American culture.
- Low potential generalising ability.
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Loftus – Lost in the Mall experiment (False Memory) |
[A] |
Attempt to implant false memory. |
[P] |
- Loftus told participants 4 stories of their own childhood that supposedly were all from members for the family.
- In the 4 stories, one of which is false.
- The false story describes the participants being lost in a mall at a young age for an extended period of time.
- The mall was based upon participant’s actual trips to the mall.
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[F] |
- 25% of participants remembered that no such event happened.
- Many other participants were able to provide details for the false events.
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[C] |
- Loftus concluded that the act of imagining the event created false memory.
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[E] |
- Getting lost in a mall is common.
- Prove that false memory can be induced.
- Confounding variable: Did not take into account that the participant actually had a similar event happened to them.
- Low in ecological validity, lab experiment
- Cultural factors.
- LTM store is triggered meaning that emotion must be involved.
- Different culture might express different level of emotional arousal.
- Can affect the strength of the imagined event turning into a false memory.
- Ethical considerations
- Might cause ethical issues regarding therapy retrieving repressed memory.
- Unreliable because therapist can induce false memory into clients.
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Schachter & Singer – Injection study (Two Factor Theory of Emotion) |
[A] |
Show that both cognition and biological factors interact with emotion. |
[P] |
- 184 male college students participated in the experiment. They were taken to a private room.
- The experimenter told them the aim of the experiment was to see “the effect of vitamin injection on visual skills”.
- Deception: In actual fact the aim of the experiment was to test the Two Factor Theory of Emotion.
- The participants were given either a placebo shot (with no side effects) or an adrenalin shot.
- The effects was increased heart rates, blood pressure, blood sugar level and respiration.
- The effects started showing at 3 minutes and lasted for 10 minutes to an hour.
- Participants were put into one of the 4 experimental conditions.
1. Adrenalin ignorant – participants with adrenalin were not told of the effects.
2. Adrenalin informed – participants were informed with the side effects so they were prepared.
3. Adrenalin misinformed – participants were not informed with the true side effects.
4. Control – placebo injection without being told what side effects to expect.
- Participants were then assigned either
- Euphoria (feeling of happy) condition – Assistant in the waiting room carried out silly actions to entertain participants.
- Anger condition – Assistant in the waiting room annoyed the participant.
- Researchers observed through one-way mirror.
- Participants filled in a self appraisal form.
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[F] |
- Euphoria condition
- Misinformed participants were feeling happier than all other groups.
- Ignorant participants were the second happiest.
- Anger condition
- Ignorant participants felt the angriest.
- Placebo participants felt the second angriest.
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[C] |
- Participants were more influenced by the assistant because they had no explanation for the emotion high.
- Leads to a wrong labeling of the physiological responses.
- Supports the Two Factor Theory of Emotion.
- Physiological arousal in different emotion is entirely the same.
- We label our arousal according to cognition.
- Cannot fully evaluate the feeling of emotional arousal.
- Leading to misattribution
- Influenced by surrounding situation.
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[E] |
- Observations and self appraisal of emotion was subjective.
- Measurements were rudimentary, only pulse was measured.
- Low in ecologically validity
- Lab experiment, unlikely to have a sudden emotional arousal.
- Emotion arousal might be caused by external stimuli (i.e. the other way around).
- Unethical: Induced anger and aggression in participants.
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