Discuss how and why particular research methods are used at the sociocultural level of analysis. (22)

Discuss (22) – A considered and balanced review, including a range of arguments, factors or hypothesis. Opinions and conclusions presented clearly supported by appropriate evidence.

Research methods

Research method: Experiments
How are experiments used?

Solomon Asch – Asch’s Paradigm Experiment (Conformity)
[A] Investigate the existence of conformity.
[P]
  • Subject was placed into a room with 6 confederates and the experimenter.
  • Subject was deceived that the 6 confederates were participants just like them.
  • The subject was placed on the second last seat so they will be the second last to give an answer.
  • The group of subject and confederates were asked to select the line on the second card that matched the line on the first card.
  • There were 18 sets of cards in total, some of which had lines that were completely different in length, others are similar in length.
  • Confederates were instructed to answer correctly on some of the cards but answer incorrectly for most.
[F]
  • 75% conformed at least once to the wrong answer
  • 32% conformed to more than half of the wrong answers
  • 24% did not conform at all
[C]
  • Conformity happened
  • Those who did not conform sparked further research
[E]
  • Ecological validity: Low, lab conditions.
  • Controlled environment removed confounding variables.
  • Meaningless stimuli.
  • Gender bias, only male participants were used.
  • Culture bias, only population of the US were used.
  • Cannot be generalised to all population.
  • Ethics: Deception, but subjects were debriefed.


Philip Zimbardo – Stanford Prison Experiment (Conformity/SIT)
[A] Prove that situational factors can affect behaviour.
[P]
  • 22 male subjects were selected through personality assessment based on their mental stability, maturity and social ability.
  • Randomly assigned the role of either prisoner or warden.
  • "Prisoners"
  • Signed a consent document that some of their human rights will be suspended for the experiment and that all subjects would receive $15 a day up to 2 weeks.
  • "Arrested" by surprise by real police from their house, taken to a real police station for standard procedures.
  • Driven blindfolded to a prison (set, not a real prison) where they were stripped naked, delouse, and dressed in prisoner uniform.
  • Stayed in the prison for 24 hours a day, followed a schedule of work, rest and meal.
  • "Wardens"
  • Put on warden costumes with the correct props. They worked 8 hours a day, and were given no specific instructions.
  • Asked to keep a reasonable degree of order and were prohibited against any means of physical violence.
[F]
  • Experiment was terminated in 6 days, instead of the intended 14 days due to abnormal reactions shown by both prisoners and wardens.
  • "Prisoners"
  • Displayed passivity and dependence. Half the prisoners showed signs of depression, crying, fits of rage, acute anxiety.
  • Due to this reason, they were released early.
  • All but two prisoners would forfeit the money if they could be released early.
  • Experimenters proposed that these behaviours were results of the loss of personal identity, dependency and learned helplessness.
  • "Wardens"
  • Displayed huge enjoyment of power at their disposal, leading towards abusive use of power, dehumanizing the prisoners.
  • Some wardens worked extra time with no extra pay and were disappointed that the experiment was over.
  • They punished the prisoners for no apparent justifications (abusive use of power).
  • Not all wardens displayed aggression, but none opposed other’s use of it.
[C]
  • The situation (prison environment) affected all participant’s behaviour.
  • Arguable that the environment of a prison is what causes prisoners to act violently.
  • Supports SIT
  • Displayed the categorisation and development of identity in both groups.
[E]
  • Ecological validity: Low, lab environment, overt observation.
  • Prohibition of physical violence limited the generalising ability of the experiment.
  • Experimenters argue that…
  • The functional equivalent of the prison system (setting, costumes etc.) were implemented.
  • Reactions and behaviours of the subjects exceeded the level of “role play”.
  • Calling each other by ID number in private, wardens showed aggression even when they thought they were not being watched.
  • Reliability: Experiment was not repeated until years after, subjects did not act as predicted.
  • Culture bias: only studied subjects from the US.
  • Ethical considerations and issues.
  • Participants signed consent forms, but they had no clear idea of the procedure of the experiment.
  • Induced aggression in subjects.
  • Created discrimination and violence.
  • Gender bias: only male subjects were used.


Why are experiments used?
Strengths of Experiment

Weaknesses of Experiment





Research method: Observations
How are observations used?

Leon Festinger – When Prophecy Fails (Self Fulfilling Prophecy)
[A] Investigate the existence of Self Fulfilling Prophecy.
[P]
  • Experimenters found a group of superstitious people in Chicago believing that the world would end on December 21st.
  • They became part of the group to observe their behaviour when the world didn’t actually come to an end.
  • Experimenters needed to be part of the group because the group isolated themselves from all non-believers.
[F]
  • The group of people explained to themselves that God did not destroy the world because of their prayers.
  • Caused cognitive dissonance (discomfort caused by conflicting cognitions i.e. ideas, beliefs).
  • This is to protect there own group self esteem.
[C]
  • Self Fulfilling Prophecy was apparent as the believers made up a reason when their believe did not come true.
[E]
  • Ecological validity: High, naturalistic observation.
  • Culture bias: only one superstitious group were studied locally.


Charlton et al. – St Helena TV violence study (SLT, covert observation)
[A] Investigate the effect of the introduction of television on aggression in children.
[P]
  • TV was introduced to St Helena Island, violent content shown on TV was equal to the UK.
  • Cameras were set up in playgrounds of two primary schools.
[F]
  • After 5 years, aggression of children did not increase.
  • Good behaviour evident prior the introduction of TV were maintained.
[C]
  • Without correct and complete SLT process, ARRM, Social Learning cannot be achieved.


Why are observations used?
Strengths of Observations

Weaknesses of Observations