Discuss ethical considerations related to research studies at the cognitive level of analysis. (22)

Discuss (22) – A considered and balanced review, including a range of arguments, factors or hypothesis. Opinions and conclusions presented clearly supported by appropriate evidence.



Ethical guidelines

The need to break guidelines

LeDoux – Fear in rats experiment (Biological factors in emotion)
[A] Investigate the role of the amygdala.
[P]
  • Rats were conditioned to feel fear when they hear the sound of a bell.
  • Assumption that the brian has made a connection between the bell and fear.
  • LeDoux lesioned the rats to find out which part of the brain made the connection between the bell and fear.
[F]
  • After several lesions, they removed the Auditory Thalamus.
  • The rats did not show respond to the bell with fear anymore.
  • In further studies, they found out that lesions on one site of the amygdala was able to stop blood pressure from rising.
[C]
  • This shows that there are biological interactions with emotions.
[E]
  • Unethical study
  • Induced feat in subjects, caused mental harm.
  • Performed lesioning on subjects, cause physical harm.
  • Subjects did not have rights to withdraw.


Montague – Neuromarketing study (fMRI)
[A] Investigate cognition of consumers’ preferences.
[P]
  • Invited 70 participants to a blind taste test of Pepsi and Coca-Cola.
  • Participants were asked to rate the two after the blind test.
  • They were then placed into the fMRI machine for scanning their brain activity.
[F]
  • Pepsi was by far the most preferred drink in the blind test.
  • The Ventral Putamen, part of the brain’s pleasure center, lit up more in the fMRI scans when tasting Pepsi.
[C]
  • Findings do not match with the general public’s preference of Coca-Cola over Pepsi.
  • fMRI scans (neuroplasticity technology) can be used for identifying consumer preferences.
[E]
  • Sample size not big enough to represent the nation.
  • Ethical considerations: Confidentiality problems.
  • Thoughts and preferences should personal and private.


Schachter &amp Singer – Injection study (Two Factor Theory of Emotion)
[A] Show that both cognition and biological factors interact with emotion.
[P]
  • 184 male college students participated in the experiment. They were taken to a private room.
  • The experimenter told them the aim of the experiment was to see “the effect of vitamin injection on visual skills”.
  • Deception: In actual fact the aim of the experiment was to test the Two Factor Theory of Emotion.
  • The participants were given either a placebo shot (with no side effects) or an adrenalin shot.
  • The effects was increased heart rates, blood pressure, blood sugar level and respiration.
  • The effects started showing at 3 minutes and lasted for 10 minutes to an hour.
  • Participants were put into one of the 4 experimental conditions.
  • 1. Adrenalin ignorant – participants with adrenalin were not told of the effects.

    2. Adrenalin informed – participants were informed with the side effects so they were prepared.

    3. Adrenalin misinformed – participants were not informed with the true side effects.

    4. Control – placebo injection without being told what side effects to expect.

  • Participants were then assigned either
  • Euphoria (feeling of happy) condition – Assistant in the waiting room carried out silly actions to entertain participants.
  • Anger condition – Assistant in the waiting room annoyed the participant.
  • Researchers observed through one-way mirror.
  • Participants filled in a self appraisal form.
[F]
  • Euphoria condition
  • Misinformed participants were feeling happier than all other groups.
  • Ignorant participants were the second happiest.
  • Anger condition
  • Ignorant participants felt the angriest.
  • Placebo participants felt the second angriest.
[C]
  • Participants were more influenced by the assistant because they had no explanation for the emotion high.
  • Leads to a wrong labeling of the physiological responses.
  • Supports the Two Factor Theory of Emotion.
  • Physiological arousal in different emotion is entirely the same.
  • We label our arousal according to cognition.
  • Cannot fully evaluate the feeling of emotional arousal.
  • Leading to misattribution
  • Influenced by surrounding situation.
[E]
  • Observations and self appraisal of emotion was subjective.
  • Measurements were rudimentary, only pulse was measured.
  • Low in ecologically validity
  • Lab experiment, unlikely to have a sudden emotional arousal.
  • Emotion arousal might be caused by external stimuli (i.e. the other way around).
  • Unethical: Induced anger and aggression in participants.