Discuss how and why particular research methods are used at the sociocultural level of analysis. (22)
Discuss (22) – A considered and balanced review, including a range of arguments, factors or hypothesis. Opinions and conclusions presented clearly supported by appropriate evidence.
Research methods
Research method: Experiments
How are experiments used?
Solomon Asch – Asch’s Paradigm Experiment (Conformity) |
[A] |
Investigate the existence of conformity. |
[P] |
- Subject was placed into a room with 6 confederates and the experimenter.
- Subject was deceived that the 6 confederates were participants just like them.
- The subject was placed on the second last seat so they will be the second last to give an answer.
- The group of subject and confederates were asked to select the line on the second card that matched the line on the first card.
- There were 18 sets of cards in total, some of which had lines that were completely different in length, others are similar in length.
- Confederates were instructed to answer correctly on some of the cards but answer incorrectly for most.
|
[F] |
- 75% conformed at least once to the wrong answer
- 32% conformed to more than half of the wrong answers
- 24% did not conform at all
|
[C] |
- Conformity happened
- Those who did not conform sparked further research
|
[E] |
- Ecological validity: Low, lab conditions.
- Controlled environment removed confounding variables.
- Meaningless stimuli.
- Gender bias, only male participants were used.
- Culture bias, only population of the US were used.
- Cannot be generalised to all population.
- Ethics: Deception, but subjects were debriefed.
|
Philip Zimbardo – Stanford Prison Experiment (Conformity/SIT) |
[A] |
Prove that situational factors can affect behaviour. |
[P] |
- 22 male subjects were selected through personality assessment based on their mental stability, maturity and social ability.
- Randomly assigned the role of either prisoner or warden.
- "Prisoners"
- Signed a consent document that some of their human rights will be suspended for the experiment and that all subjects would receive $15 a day up to 2 weeks.
- "Arrested" by surprise by real police from their house, taken to a real police station for standard procedures.
- Driven blindfolded to a prison (set, not a real prison) where they were stripped naked, delouse, and dressed in prisoner uniform.
- Stayed in the prison for 24 hours a day, followed a schedule of work, rest and meal.
- "Wardens"
- Put on warden costumes with the correct props. They worked 8 hours a day, and were given no specific instructions.
- Asked to keep a reasonable degree of order and were prohibited against any means of physical violence.
|
[F] |
- Experiment was terminated in 6 days, instead of the intended 14 days due to abnormal reactions shown by both prisoners and wardens.
- "Prisoners"
- Displayed passivity and dependence. Half the prisoners showed signs of depression, crying, fits of rage, acute anxiety.
- Due to this reason, they were released early.
- All but two prisoners would forfeit the money if they could be released early.
- Experimenters proposed that these behaviours were results of the loss of personal identity, dependency and learned helplessness.
- "Wardens"
- Displayed huge enjoyment of power at their disposal, leading towards abusive use of power, dehumanizing the prisoners.
- Some wardens worked extra time with no extra pay and were disappointed that the experiment was over.
- They punished the prisoners for no apparent justifications (abusive use of power).
- Not all wardens displayed aggression, but none opposed other’s use of it.
|
[C] |
- The situation (prison environment) affected all participant’s behaviour.
- Arguable that the environment of a prison is what causes prisoners to act violently.
- Supports SIT
- Displayed the categorisation and development of identity in both groups.
|
[E] |
- Ecological validity: Low, lab environment, overt observation.
- Prohibition of physical violence limited the generalising ability of the experiment.
- Experimenters argue that…
- The functional equivalent of the prison system (setting, costumes etc.) were implemented.
- Reactions and behaviours of the subjects exceeded the level of “role play”.
- Calling each other by ID number in private, wardens showed aggression even when they thought they were not being watched.
- Reliability: Experiment was not repeated until years after, subjects did not act as predicted.
- Culture bias: only studied subjects from the US.
- Ethical considerations and issues.
- Participants signed consent forms, but they had no clear idea of the procedure of the experiment.
- Induced aggression in subjects.
- Created discrimination and violence.
- Gender bias: only male subjects were used.
|
Why are experiments used?
Strengths of Experiment
- Can be repeated, results tend to be more reliable
- Controlled environment, removes confounding variable
- Isolation of IV and DV give a clear cause and effect relationship
- Can always be generalised to a certain extent
- Data easily measured
Weaknesses of Experiment
- Lab environment, low in ecological validity
- May break ethical guidelines
- Lower generalising potential
- [Natural experiment] No control over variables, unpredictable
- Possibility of Demand characteristics
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Research method: Observations
How are observations used?
Leon Festinger – When Prophecy Fails (Self Fulfilling Prophecy) |
[A] |
Investigate the existence of Self Fulfilling Prophecy. |
[P] |
- Experimenters found a group of superstitious people in Chicago believing that the world would end on December 21st.
- They became part of the group to observe their behaviour when the world didn’t actually come to an end.
- Experimenters needed to be part of the group because the group isolated themselves from all non-believers.
|
[F] |
- The group of people explained to themselves that God did not destroy the world because of their prayers.
- Caused cognitive dissonance (discomfort caused by conflicting cognitions i.e. ideas, beliefs).
- This is to protect there own group self esteem.
|
[C] |
- Self Fulfilling Prophecy was apparent as the believers made up a reason when their believe did not come true.
|
[E] |
- Ecological validity: High, naturalistic observation.
- Culture bias: only one superstitious group were studied locally.
|
Charlton et al. – St Helena TV violence study (SLT, covert observation) |
[A] |
Investigate the effect of the introduction of television on aggression in children. |
[P] |
- TV was introduced to St Helena Island, violent content shown on TV was equal to the UK.
- Cameras were set up in playgrounds of two primary schools.
|
[F] |
- After 5 years, aggression of children did not increase.
- Good behaviour evident prior the introduction of TV were maintained.
|
[C] |
- Without correct and complete SLT process, ARRM, Social Learning cannot be achieved.
|
Why are observations used?
Strengths of Observations
- High in ecological validity
- Higher generalising potential
- Qualitative data
- Natural environment
Weaknesses of Observations
- Cannot be repeated, but large sample size compensates for the reliability
- Data is not standardised, makes it difficult to measure
- Confounding variable might affect the results of observations